Like the generations before them, the men of the fishing vessels Mr. Morgan and Miss Moriah work the sea but as the old style of fishing fades come to fill the void. A type of fisherman who realizes that he is responsible for more than just harvesting fish from the ocean. He is a fisherman who has accepted the role as steward and protector of the ocean. One who is implementing new standards for how fisheries operate, from friendly methods of take, to innovative ways of fishery management, and everything in between. Things are beginning to change in the seafood industry, for the better, and we at TRUE GROUNDFISH are on the front lines of this change