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better fishing. better fish.

We come from a long line of commercial fishermen who taught us young to respect the ocean and all that she gives. We learned to work hard, to live by our word, and that the right thing isn’t always the easy thing.

We’ve spent decades on the front lines of innovative fishery management to protect our ocean resources like implementing new standards for how fisheries operate, reducing by-catch, increasing accountability, and doing our part to guarantee that commercial fishing lives on in our community for the generations of the future.

Now, our fishing operations the Mr. Morgan and Miss Moriah have come together at Morning Star Fisheries, a seafood company owned and operated by harvesters that is committed to being the trusted source for local seafood direct from boats working the waters off of Half Moon Bay, California.

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WHO WE ARE

We are fishermen. We are businesspeople. We are environmentalists. We work hard to support our families, out to sea, and on land.

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WHAT WE DO

We've changed the way we catch fish. Fish that look and taste the same, but are managed and harvested differently have different impacts on the health of our ocean resources.

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WHAT WE CATCH

Morning Star Fisheries offers exclusively local California Caught seafood & groundfish harvested using the trusted methods of the California Groundfish Collective.

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Where to find us

Morning Star Fisheries is located in Half Moon Bay, CA in the heart of the San Francisco Bay Area. Our product is available to the public at our pop-up market and through trusted partners.